Everyone has heard of blogging by now, but not everyone knows how to make money blogging or the benefits blogging can have on business. Here we explain why business blogging is essential for any organisation big or small, and how it can grow your sales.
The Benefits of Blogging
Blogging is great because it’s a cost-effective way to promote your business and develop your brand image, because you’re in control of managing the perception of your brand. You’re given the opportunity to position yourself as an expert and an authority within your industry and to curate relevant and interesting content that you think your audience would value.
Blogging is a fantastic way to reach new customers and build a strong community that shares information, reviews and opinions about your business and its products and services. It allows you to engage with your audience building a relationship with them and humanising your business, which ultimately leads to repeat business and an increase in sales. This is down to the trust and credibility blogs allow you to build through your content.
Regular blogging will drive constant traffic to your website and will increase your SEO (Search Engine Optimization) which means you’ll go up in Google’s search rankings and be more visible (incorporating keywords and links into your blog will also help you to rank higher.) A lot of blog posts are not found or read immediately after posting so be patient. People will often come across your blog by searching for particular topics on Google, which could happen at any time.
Blog posts give you and your audience regular content to share across social media platforms such as Twitter and Facebook, which helps you to get discovered. Every time you write a blog post you’re creating content that people can share on social networks, which helps expose your business to a new audience that doesn’t know you yet.
Your audience will give you their email address if they think your content is valuable and if they want to be alerted when a new post is posted, or simply want more information from you. People won’t sign up for just anything, so if you’re able to capture their email address then you’re more likely to be able to sell to them. Don’t take this for granted however, as it’s just as easy for someone to opt out of your emails as it is to opt in, so keep your emails relevant, topical and entertaining, and always drive people back to your site for more.
Blogs are a great way to grow sales of your product or service, but can also be a fantastic way to make money in your sleep. No seriously. Below are three ways you can earn money from your blog with very little effort involved.
- You can sign up to affiliate marketing, teaming up with a partner site and selling their products or services to your audience. Your affiliate partner must be relevant to your business proposition however, or it won’t work.
- Host ads on your blog and get paid every time someone clicks on it and is taken through to their site. You can simply sign up to Google Adsense which will do all the work for you, choosing relevant advertisers for your site.
- You could turn your blog into a membership site where you charge a small monthly fee for accessing your content, although this method should only be used if your content is your product, otherwise you’re missing the point of offering your audience valuable content as an added extra.
Your blog will only make you serious money if you put the work in and post regularly. Before you even think about starting you need to have a clear idea of who your audience is, what they’re interested in, the tone of voice they respond to and what you’re going to write about. Even the driest of subject matters can be made into an entertaining blog, so don’t be afraid to show some personality and humour. People aren’t going to come back if you put them to sleep.